Secondary target audience pub

You need to examine gender, age, race, religion, income, background, prejudices and sexual orientation among other things if you want to get a clear picture of who you should be marketing to.

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Evaluate and revise Never just decide on one target customer and end there. It provides a pleasant setting for friends to meet up and chat over a few drinks.

Target market for restaurant example

The second group includes the blue collar workers between the ages of who are already heavily involved in their lifetime career. If your restaurant is already in operation, start observing your own customers. The closer the better. Marketing can be an expensive undertaking, but if you define exactly who it is you should be marketing to, you can greatly reduce the cost involved in reaching the customers most likely to eat at your restaurant. This older aged group, predominantly males, would view the Pub II as a getaway from work during their lunch hours, a break from their families, or even just a hangout spot to catch sporting events with friends on a Sunday afternoon. The world around your restaurant is always changing, and so will your ideal customer. This phenomenon has made Singapore the best place to shop. The alcoholic beverages beer, wine, and liquor are the primary sources of income in this industry. Starbucks Starbucks' strategy entering the lunch market had made some impact in Singapore. Since the Pub II offers a typical laid-back atmosphere and is located within the area where most of its customers live, it acts as a great escape from their everyday work consumed lives. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible.

This may be the most important question you can answer when designing a restaurant concept. The nightclub enthusiast, the tourist and business traveler, the local nightclub crowd, the local service industry as well as groups going out together, can all enjoy The Nightclub experience.

Additionally, price was frequently mentioned by pointing out that if the former concerns are present then they are willing to pay more for the experience.

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Begin with a limited timeframe of one or two weeks. For downtown areas it would be within a few miles radius, while more suburban areas have a wider target radius.

Secondary target audience pub

Whatever the sex, age and income of the persons most likely to eat your food, those persons need to be living or working in great numbers within a 1 to 3 mile radius of your restaurant. This may take a simple look through your local business directory. Also, it caters to the avid sports fanatics, which is apparent from the sports memorabilia on the walls and television sets tuned into the most current sporting event taking place. The second group includes the blue collar workers between the ages of who are already heavily involved in their lifetime career. Realistically define what type of person is most likely to enjoy what you want to offer. Create awareness of The Nightclub's unique features. Its specialty is all-you-can-eat pizza! The first includes the middle-aged crowd between the ages of , who just recently completed their undergraduate studies and are involved in their first career post-college. As the numbers and variety of food service outlets has increased in Singapore, locals have adopted the convenient products of other food service outlets, especially the fast food outlets, as alternative sources of convenient cooked food. Although there are some features that attract both the primary and secondary markets, there are others that set them apart from each other. Leave a reply with your own techniques below! Your Business Model A sports bar appeals to a certain crowd , while a western buffet might appeal to another.
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Defining Your Restaurant’s Target Customer