Impact of fmcg food packaging on consumer buying behaviour
Role of packaging on consumer buying behavior thesis?
So, at the time of sale when the product is not familiar to the consumer, the only factor that attracts consumers to purchase is Packaging which is also called as Silent Salesperson. Rundh, B. Interacted with the customers at random on one to one interaction to gain the information. Many researches focus on the elements of packaging, color, material and other packaging materials which have the impact on the purchasing intentions of the consumers. Packaging includes the names and the brand names, brand logos, pictures of the product, different kinds of labels such as ingredients, manufacturing and expiry date, warnings, price, using method of the product , company name ,company place etc. In the past decades companies are not focused on their product packaging. So, it is the experience which makes consumer more selectively perspective and restrict the scope of their choices. FMCG may also include pharmaceuticals, consumer packaged food products and drinks. Baik, S. So, it is important that products should be well and attractive packaged to gain consumer attention. Packaging is the overall package offer by the company to its consumers and stimulates the impulse buying behavior. The mean value of Consumer Buying Behavior is 3. If the packaging attributes communicates high quality, consumers assume that the product is of high quality. Error of the Estimate 1. It acts as s silent salesperson and became a critical factor when the consumer decision making process is in progress, and how they perceive it depends upon the communication elements, which become the key factor to success for marketing strategies.
A study conducted by Borin et al. Borin, N.
Questionnaire on impact of packaging on consumer buying behaviour
The main intentions of sales function of package is to promote the sales processes and to make it more effective and efficient, therefore in designing a package promotional materials should be placed at right place, because it plays an important role to communicate about the product functions, features, and other informational elements. Primary functions concerned with the technical nature of the product while the secondary and tertiary functions are related to communications. Error CB 2. Color plays an important role in the marketing of a product. The prime objective of this literature survey is to identify those variables, which are involved in this research study about perception of food packaging, that how consumer perceive about food packaging in industry and how they are influence the purchase of consumer decision in choosing any FMCG food products. For this we use primary data collection technique in which we use questionnaire to find out the actual impact of product packaging on consumers buying behavior. Innovations Innovation in packaging may add the extra value according to the needs and comfort for the consumers such as easy open, easy carry, protection, child-proofing, recyclability and non-breakability. How much they give preference to the product or services offer by any company. Thomas Sioutis,: Packaging has different elements which influence on the consumer and hence change their buying behavior.
The purpose of this research is to examine the essential factors, which are driving then success of a brand. So the packaging acts as communicator and communicates favorable or unfavorable implied meaning about the product.
Role of packaging on consumer buying behavior thesis?
So packaging is used as an important marketing tool. Previous researches show that there is a disagreement between packaging quality and consumers buying behavior. Statistical Tools Used : Z — test is used as a test to verify the different objectives Tabulation and Data Analysis Objective1: There does not exist significant difference between different attributes of packaging with regard to Consumer Behavior Level of significance 0. In this research we have been tested empirically this research model, Packaging elements, which have a 41 Journal of Marketing and Consumer Research www. They find out that product with negative environmental messages were throughout lower than products with positive environmental messages. Preliminary Data Gathering 1. This strategy could also be applied to more experience consumers, because loyal consumers potentially look fewer brand alternatives. An honest and effective packaging will absorbs a lot of consumers and will increase peoples intentions on buying products Shruti, On the other hand, the behavior of consumers towards high involvement products is mostly influenced by image issues. Thus, packaging became a vital means of differentiating items and informing busy consumers.
The objective of the research study will be focused on: To know consumer awareness about packaging. To get reliable statistical results, it's important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
This strategy could also be applied to more experience consumers, because loyal consumers potentially look fewer brand alternatives. For example packaging of the product tells about different ingredients, usage of the product and also it tells about some precautions if the product has any side effects.
Packaging plays a vital role in attracting consumers towards any product. As a result of which many manufacturers began to view packaging as an essential element of overall business marketing strategies to lure buyers.
Similarly quality judgments are significantly influence by the product characteristics reflected by the packaging because packaging acts as a communicator, and it underlines overall features and functions of a product that lies in it such as informational elements, product features, material used etc.
In earlier times consumers were self sufficient, but during the last two decades things have been changed and there was a rapid development in the industrialization of food packaging communication process. Package layout is important for information presentation.
Impact of product packaging on consumer perception and purchase intention
Objectives of the Study 1. For example packaging of the product tells about different ingredients, usage of the product and also it tells about some precautions if the product has any side effects. They generally perceive more elongated packages to be larger. All requested variables entered. So, at the time of sale when the product is not familiar to the consumer, the only factor that attracts consumers to purchase is Packaging which is also called as Silent Salesperson. So, in order to endure and be successful in any field, you must have the deep knowledge and appropriate skills of the concerned field. Some researchers explains about packaging of color is the most important factor that attract the consumers and change their intentions towards any brand and then their buying behavior will automatically changed from no purchases to start purchases. For low involvement products, such as FMCG, where initial impressions formed during initial contact can have lasting impact and where evaluation of attributes is less important in decision making, here then a highly noticeable factor such as graphics and colors becomes more important Grossman and Wisenblit, 3. There is a moderate relationship between buying behavior and packaging color which is significant. Thus, packaging became a vital means of differentiating items and informing busy consumers.
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