Executive summary for iphone 4s

Like Apple, they develop touchscreen slate smartphones aimed at the general public. The question of imitability: Is the resource difficult to imitate or protected by high cost barrier in developing or duplicating the resource? To better illustrate the Porter model, appendix 7 contains a diagram outlining the five forces and the factors that determine the strength of these forces.

For specific designations ate senior level, they may frequently purchase premium products like iPhone 4S. Customer Analysis Understanding the customer is pre-requisite for any successful product.

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Corporate houses These set of customers include the business corporations who make bulk deals for smartphones for their employees. The market segmentation throws three potential segments- Technology freak customers, corporate houses and repeat buyers. Customer Analysis Understanding the customer is pre-requisite for any successful product. The application uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. Investor Relations. The iPhone can be bought from a network provider usually at little or zero cost but accompanied with large expensive contracts. For the first time buyers, the company can bank upon its brand image which it has built over the years. There are similar products available in the market and hence opinions may vary. However, this is no longer the case. Marketing mix As per the market segmentation the positioning, distribution and promotion strategies will be determined. Following are the distinct market segments that can be identified: 1. Slower processors could also be used in the cheaper models to reduce cost to Apple, ensuring profits are maintained. The features which are there in the iPhone 4S are packaged in such a way that it becomes an exclusive product in itself which is highly desired by its prospective customers. With new applications being added in its app-store, the phone presents a package of utilities for business professionals to gaming enthusiasts and regular phone user.

The five forces that the model analyses are; the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, threat of substitutes and industry competitors.

It may look like the 4, but inside it has a faster processor, better graphics, better camera with features such as image stabilization, a world phone compatible with several cell systems, better call quality, and more. Scope of the report The report focuses on the analysis of the product features in relation to the needs and expectations of the Australian market.

Purchasing habits of customers The purchasing patterns that have been seen in smartphone market are unique. This research will use the online survey method to collect the data.

Price mix As the product is assumed to be launched at same price across the country, there nothing much that can be done to change the pricing points.

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The culture in Australia is very open and with the increasing education levels, the curiosity of the individuals in technology and gadgets is increasing day by day.

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(DOC) Apple Inc.