A cross-cultural analysis of websites from high-context cultures and low context cultures. Cultural awareness helps to deal with new settings, protocolsinnovative ways of communicating and interpreting ambiguous messages, which could otherwise create misunderstandings and be harmful for establishing business relationship with customers, suppliers and partners.
Journal of Computer-Mediated Communication, 11 1. You can also follow us on FacebookTwitter and LinkedIn. While diversity makes the employees more flexible, accommodating and innovative, it has its limitations too that directly impact productivity.
The root of the problem was not her performance, it was vast differences in communication styles that were culturally based. Cross-cultural differences have often been identified as the most critical factor when it comes to international projects, collaborations, and joint ventures.
Any such differences often define one's thinking and actions, hence cannot be overlooked. In most organisations, diversity of the work force is valued and seen as one of the key success factors.
Also, being able to deal with new environments through intercultural awareness and competence benefits the company, as well as the employee on a professional and personal level.